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ASTRA Jewellery
Project type
Digital, Print, Social Media, Packaging & more
Date
2018
Location
Wellington, NZ
Between 2016-2018 I led the product development and design of the brand across both print and digital platforms, emphasising the brand's slogan "Every one has a story" as the core inspiration for all designs.
To ensure a consistent and meaningful design concept, I conducted extensive research into the ideas behind each jewellery collection and collaborated with copy writers to carefully match names and meanings to each design.
Working closely with external agencies MBM and Wrestler, together we also produced video and photoshoots with models to create compelling visuals for retail point-of-sale and expo displays, seasonal catalogues, and other communications collateral.
